By Craig Cochran

"The buyer is the only cause corporations exist," Craig Cochran issues out all through this concise and useful booklet, which outlines the basics of establishing approach controls round inner and exterior buyers’ real wishes. Cochran walks readers via a self-assessing buyer concentration stock and from there explains how a firm can form its methods to fulfill its shoppers’ calls for. the right way to strengthen client surveys that produce invaluable facts for refining creation and administrative techniques. comprehend the significance of customer-satisfaction education. encourage best administration to instill a customer-focused orientation in the course of the organization.

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Becoming a Customer-Focused Organization by Craig Cochran

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