By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on consultant written for pro fundraisers that outlines the standards that force donor retention, explains the way to preserve donors dedicated to a company, and gives feedback for constructing donor worth over the years. it truly is in response to facts drawn from a examine application which integrated greater than 20,000 nonprofit companies and used to be funded by way of the Aspen starting place and the Indiana Fund in the course of the middle on Philanthropy at Indiana college. Building Donor Loyalty features a number of illustrative case stories that exhibit the facility of potent donor retention innovations and obviously explains all the components which may construct donor retention. It contains instruments and methods that experience confirmed winning whilst starting to be long term relationships with donors and gives functional suggestion for fundraisers who are looking to combine this information into their very own pondering, making plans, and practice.

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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value by Adrian Sargeant,Elaine Jay


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